To answer this question, let's look at each element. And since the Internet seems to be the more easily understood component, let's start there. Simply, the Internet is a network of networks — and there are all kinds of networks in all kinds of sizes. You may have a computer network at your work, at…
If you have decided to create a website, one thing you will have to do is choose the kind of website you want. Each different kind has its own purpose, features and website design philosophy. Below is an overview some of the most popular varieties you can use to create a website. Informational The first…
To some entrepreneurs, social media marketing is the “next big thing,” a temporary yet powerful fad that must be taken advantage of while it’s still in the spotlight. To others, it’s a buzzword with no practical advantages and a steep, complicated learning curve. Because it appeared quickly, social media has developed a reputation by some…
Inbound marketing means enticing buyers to come to you. It’s a way of meeting them where they are and engaging with them on their terms. This strategy aims to increase the volume and quality of your leads by attracting like-minded potential buyers. It’s a method of aligning your marketing content to offer value to buyers…
If you are running a small business, online or offline, there are plenty of things you can do to boost your income and grow your business. But, one of the most cost-effective tools in your online marketing toolbox is social media. Creating a social media presence won’t cost you a dime, but you will be able to do so much. At…
Building a PPC campaign requires several steps that go from choosing the right keywords to designing your ad and writing the correct sentences to target your audience. All this is done to lead people that clicked on your ad to your landing page. Therefore, when it comes to building a landing page, design is everything.…
Definition of and Tips to Creating an Effective Call to Action Definition of Call to Action At its basic, a call to action (CTA) is a statement designed to elicit an immediate response from the person reading or hearing it. It’s used in business as part of a marketing strategy to get your target market to respond through action.…
With technology constantly changing, customers are changing the ways they buy products. In order to stay up to date, your marketing strategies must change with the customer. Yet, many companies find themselves stuck in traditional outbound marketing techniques. Here are some advantages to trading in traditional marketing techniques for inbound marketing tactics. Generates more web…
Social media marketing refers to the process of gaining traffic or attention through social media sites. Social media itself is a catch-all term for sites that may provide radically different social actions. For instance, Twitter is a social site designed to let people share short messages or “updates” with others. Facebook, in contrast is a…
First of all, it’s important to define what Search Engine Marketing (SEM) is. Search Engine Marketing, also known as SEM, can be defined as the deliberate Internet marketing action taken by a business or marketers in order to increase a brand’s visibility through search engines. The brand ensures that careful research submission and right positioning puts your website…
