Display advertising is a powerful piece to any marketing plan. Most of us have experienced display advertising in some capacity while we work and shop online. Unless you’ve been living under a rock, and in that instance how did you come across this blog? Display ads are often referred to as banner ads, but they…
Lead generation is the method of getting inquiries from potential customers. In the old pre-Internet days of sales, lead generation occurred at places like trade shows – visitors to a company’s booth would fill out a card with their contact information and turn it in to receive a call back from that company’s sales team. Since the rise of…
Search Engine Optimization benefits for Business Search Engine optimization is first and most important part of Internet marketing strategies. In which business website landing page is optimized based on customer targeted keywords and search phrases. For keywords research business owners can use Google Keyword Planner. The more business solutions are optimized based on search term,…
Online reputation management is not a new concept – one of the first major online review sites, Epinions, went live back in 1999. Epinions provided a platform for anyone to post any opinion about a product or service for anyone and everyone in the world to see. Seventeen years later, there are now literally hundreds…
Benefits of mobile marketing There are numerous benefits and advantages for small businesses that adopt such technology as part of their marketing endeavors. According to Strategic Marketing Concepts, small business owners and marketers favor high-impact, cost-effective methods of increasing revenue. While high-impact may be easy to obtain, the cost-effective part might be slightly more difficult.…
Seems pretty obvious when you ask the question, what’s a Call to Action or CTA, but it’s often a missed opportunity or abused opportunity to drive readers, listeners, and followers deeper into engagement with your brand. What is a Call to Action? A call to action is typically as a region of the screen that drives…
Programmedd and project management and assurance Benefits management and realisation for programmedds and projects The identification and structuring of potential or expected benefits associated with a programmedd or project is an important first step in the benefits management process. Early stage benefit identification One of the first activities in the benefits management process is to…
Types of Web Hosting Services There are various types of web hosting services available to host your website. Before signing up for web hosting services, it is important to understand what kind of service your website needs, the kind of server you or your business needs, your budget, and what type of services the web…
The internet has increasingly become the first – and often only – tool that consumers use to research goods, services and providers before they buy. This makes search engine marketing (SEM) a vital component of any business marketing plan. The objective of (SEM) is to drive traffic to your website with the intent of converting those visitors…
What is Benefits Realisation? It is the definition, planning, structuring and actual realisation of the benefits of a business change or business improvement project. Despite vast sums being spent on projects, many organisations do not do most of the following. It is also the most valuable thing you can do when delivering any kind of…
