Backlink is a link one website gets from another website. Backlinks make a huge impact on a website’s prominence in search engine results. This is why they are considered very useful for improving a website’s SEO ranking. Search engines calculate rankings using multiple factors to display search results. No one knows for sure how much…
Organizations must operate within a competitive industry environment. They do not exist in vacuum. Analyzing organization’s competitors helps an organization to discover its weaknesses, to identify opportunities for and threats to the organization from the industrial environment. While formulating an organization’s strategy, managers must consider the strategies of organization’s competitors. Competitor analysis is a driver…
Google’s local algorithm update, “Pigeon,” took flight around July 24, 2014, affecting U.S. English queries. Local businesses have been scrambling to adjust, as some deal with the fact that they’re no longer showing in the seven-pack local results at all. Indeed, some are referring to Pigeon as the biggest Google update to the local search…
Google has been indicating that they were going to increase their focus on mobile users. They sent out notifications to website owners who needed to fix mobile usability issues, they launched a mobile-friendly testing tool, and they began including mobile-friendly labels in their search results. This led many in the SEO community to speculate that…
Exact Match is a keyword match type available to advertisers using Google AdWords and Bing Ads. Exact match keywords allow you to reach prospects searching only for the specific keyword you’re bidding on or close variants of that keyword. Bidding on exact match keywords allows you to exercise tight control over your advertising budget, giving you a…
When you create a website and upload a good content you will be mentally moved from creating business website level to telling customers about it level, creating website is much easier that advertising about this website if you do not have huge margin like most online business owners when they start, Search engines submission is…
A subject not talked about much in the SEO world is Link Title Attributes and whether they have any benefit in SEO. To understand this topic and to see if it was worth me putting any effort into doing, I did some research and came up with my own conclusions. I welcome all other SEO…
Unique to every search engine, and just as important as keywords, search engine algorithms are the why and the how of search engine rankings. Basically, a search engine algorithm is a set of rules, or a unique formula, that the search engine uses to determine the significance of a web page, and each search engine has…
Google recently introduced a new AdWords feature that lets you create keywords that are more targeted than broad match, yet have a greater reach than phrase or exact match. With modified broad match, you put a plus sign (+) in front of one or more words in a broad match keyword. The words that are preceded by a…
What is CRO? CRO, as mentioned above, is the practice of A/B testing two versions of a website against one another. The ultimate goal is to find the version that converts better—that is, the version that sends the most leads, contact forms, phone calls, purchases, and so on. The more conversions, and the higher your…
