What is social customer relationship management (CRM)? While social media provides you with a wealth of information about who your customers are and what they want, determining the most effective way to harness this information can be tricky. In this course, social media strategist Megan Adams explains how to incorporate customer relationship management (CRM) analytics…
Search engine marketing (SEM) is one of the most effective ways to grow your business in an increasingly competitive marketplace. With millions of businesses out there all vying for the same eyeballs, it’s never been more important to advertise online, and search engine marketing is the most effective way to promote your products and grow…
What Is Internet Marketing? While many people attempt to understand and wrap their minds around the internet marketing industry as a whole, there are others out there that have truly mastered the field. Now, if you’re asking yourself what the term internet marketing actually means, it simply boils down to a number of marketing activities…
Landing pages are a powerful tool to help your business achieve its goals online, but can quickly become overwhelming and a burden if not executed correctly. To use landing pages to your advantage, it’s important to develop a succinct strategy that outlines how your landing pages will be used as a part of your greater marketing…
When you think of the Internet, you probably think of “.com.” Just what do those three letters at the end of a World Wide Web address mean? In order to locate online data, the web servers that host the information each have a unique numerical address. For example, the numerical address for the White House…
Before beginning a search engine optimization (SEO) project, it is important to understand the process involved in an effective SEO campaign. To that end, we break the process down into the six steps shown below and describe the activities involved in each of these steps. One word on search engine optimization in general first, though.…
If you’re pondering how to create a website for the first time, you need to create a plan first! Without a plan, you may as well be building a house without a blueprint. You’ll overlook important steps and forget about various features. Having a blueprint for your new site will give you a clear direction,…
Well, you’ve done your market research (who knew there was such demand for a kielbasa manufacturer in Cleveland?), chosen your business name (“Greg’s Kielbasa” — after your grandfather!), and perfected your product and delivery – Yum! Now you’re planning a website that’ll have your potential customers’ mouths watering and distributors lining up around the corner.…
Senior citizens are the fastest growing demographic on Facebook, and this doesn’t surprise me. Though I’m not a senior, I personally use social media tools for business, but also to keep up with past and present friends as well as my family. For seniors, using Facebook has enabled them to get in touch with long lost friends…
Marketing your products or services by email can be a fast, flexible and cost-effective way of reaching new customers and retaining existing customers. Email marketing allows you to create more targeted and personalised messages. This can help you to build more meaningful relationships with your customers. It can also improve response rates to your direct…
