Odds are, you possess two LinkedIn profiles — one for yourself and one for the company you run. Bravo. That’s a smart strategy. It’s good for you personally, and it’s good for your company. With regard to the latter, I’ve found that LinkedIn is an effective tool for generating new business leads. But if your…
In the absence of real conversion data, small businesses tend to use click-thru rate (CTR) as their metric of choice. But often, CTR doesn’t correlate to the actions small businesses are really interested in driving such as in-person visits or online form fills. Let’s take a look at why small businesses are addicted to the…
Whether it’s a speaker or smartphone, voice search usage is rapidly increasing. Leading research firms are predicting that somewhere between 30 and 50 percent of all searches will be conducted via voice by 2020.Now is the time for brands to create an optimization strategy for voice search in order to get ahead of the curve.On…
Pay-per-click is the model of internet marketing used when allowing businesses to advertise on their properties. Everywhere whether it is a search engine or a social media platform, the advertiser pays fees every time when a user clicks on a sponsored link or advertisement On a search engine results page (SERP), Advertiser has to pay…
What Is Ad Rank & 3 Ways to Improve It We all know the basics of ad rank – the specific position that your ad occupies on paid search results. But, when you break it down even further, do you know what factors are at play? What moves, edits, or selections you can make to…
Data science has penetrated every major industry today, from healthcare and education to business and finance. Data is the hottest buzzword and it holds the potential to optimize business processes and marketing strategies while simultaneously enhancing business decisions. Data science focuses on accumulating data from multiple sources and exploring it to discover and understand underlying…
Creating a Google Ads advertising campaign or other PPC campaign requires effective landing pages in order to maximize conversion rates for your pay-per-click (PPC) ads. Landing pages require proper conversion rate optimization (CRO) in order to convert the highest possible number of users into customers. CRO requires no additional spending in Google Ads and may…
Recent data released by the U.S. Census Bureau shows impressive growth for the ecommerce industry, with online revenue steadily eating into an additional 1.5 percent of total retail sales every year over the past several years. As retail giants and traditional storefronts continue to cut costs or even shut their doors, we can’t help but…
Driving traffic to your website and building leads for your business can be difficult, especially if you are a small business owner just starting out on a digital platform. It’s a new terrain and there are many obstacles to getting good results. However, with good guidance, you would be able to get off to a…
What is Marketing Analytics: 7 Things You Should Know Discussing the value quotient of marketing analytics Marketing techniques are multi-dimensional. Marketing campaigns can be run on several mediums like websites, Social media, channel communications etc. Today’s marketers ensure that enterprises market their products on a combination of these platforms. But, how do marketers judge campaign…
