For search engine optimization (SEO), keywords are the connector, the relationship between you and your prospects, established and indexed by the search engine. Users search on words or phrases, and, if your site is well optimized, your pages turn up in the search results. The starting point for SEO is having a clear and thorough…
Search engine marketing (SEM) is one of the most cost efficient ways to reach your target audience when they are ready to buy. Research shows that 90% of online searches are conducted by people who are at the end of the buying cycle. Done properly, SEM will get your ads in front of your target…
The relationship between businesses and consumer has changed immensely due to the advent of social media. Today, consumers have a lot more control and power on how businesses are driven. Businesses is starting to understand the power of social media and how it can help them improve their business or fail. This is why businesses are making…
There are lots of myths out there surrounding affiliate marketing, and these can frequently cause brands/businesses to pass on these kinds of programs. It's important you understand some of these myths so you can make the correct decisions for the future growth of your business. Whether you’re the brand manager at a Fortune 100 brand…
When I first started in affiliate marketing, all I wanted was to just make money. Off I ran in every direction, trying everything, with no real idea of the mistakes I was making that could very well affect my chances at long term success. Through my years of experience with both affiliates marketing and teaching…
What is Marketing? Marketing is a way to promote your products or services. The purpose of Marketing is to get the message of your brand, and offers delivered to as many people as possible that may be interested in what products or services you have to offer. How Does SEM (Search Engine Marketing) play a…
1. Low Cost Email marketing carries a lower cost compared to mainstream marketing channels. There are no print, post or publicity costs, but there is the opportunity to invest in software to automate, track and evaluate email marketing campaigns. There may also be a small charge for sending several thousand emails at a time but…
How Important is UI & UX for Website – Design of a website is the crucial feature that attracts thousands of customers towards it. UI and UX help in enhancing and improving the design of a website and if you are not using them then you are really missing out on something really effective and beneficial. It…
Some people remember the 1990’s as a tremendous period of growth for grunge music and Jim Carrey films. While this is true, most people will probably tell you the 90’s were responsible for this big, beautiful, technology called the World Wide Web (aka the internet, the web, the vast digital ocean of information at our…
Writing subheads is easy once you know what a subhead is, and how it fits into the advertising medium you’ll be writing. It’s simply a sub-headline; a headline of its own, on a smaller scale. Think of it as the second step in a conversation. The headline is meant to grab your attention; the subhead is…
