How to Write a Blog Post

Your blog title is very important because it describes the post to the search engines, and is also the title that will appear in the SERPs. A good title is snappy and sparks interest, possibly with a controversial statement or question. For SEO purposes, it also helps to have the most important keywords at the…

The Benefits of Article Directory Submissions

Before we can discuss the benefits of an article directory submission, we must know what an article directory is. An article directory is a clearinghouse for writers to submit original articles that will provide them with a by-line and exposure. It also provides a one-stop shop for publishers to find material to publish on their…

Search Engine Basic Concepts

Baffled by search engines and how they work? Not technical in orientation? Unfortunately, this makes you susceptible to bad SEO advice, or sets you up to potentially be taken by a bad SEO firm. This post will provide a layman’s level explanation of the basics of search engines. Let’s dig in. The Basic Three Search…

How to Improve SEO with Backlinks

What Backlinks Are – And How to Use Them for SEO For successful search engine optimization (SEO), it is not just the content of your own site that is important, but the site’s appearance in other places on the internet. In a previous post, we looked at how to boost the optimization of a website through…

A Survey of Google’s Page Rank

Within the past few years, Google has become the far most utilized search engine worldwide. A decisive factor therefore was, besides high performance and ease of use, the superior quality of search results compared to other search engines. This quality of search results is substantially based on Page Rank, a sophisticated method to rank web…