A good search engine does not attempt to return the pages that best match the input query. A good search engine tries to answer the underlying question. If you become aware of this you’ll understand why Google, use a complex algorithm to determine what results they should return. The factors in the algorithm consist of…
There is a great way to instantly get highly targeted, pre-qualified visitors on your website. The main disadvantage of pay per click PPC advertising may be its popularity. Because PPC ads have become so increasingly competitive, some businesses may find that PPC bid prices are beyond sustainability. Still, online advertising with PPC can be a…
Whether you’ve heard a little about PPC marketing and are curious to learn more, or you already know that you want to use PPC to market your business, but aren’t sure where to start, you’ve come to the right place! This is the first lesson in PPC University, a set of three guided courses that…
The Benefit of Critical Path Method Whether you are preparing for the PMP exam, learning how to use a project schedule tool such as Microsoft Project, or developing a schedule for a new project, you have probably heard of the term “Critical Path Method”. If you are new to project management this may sound like…
A landing page, sometimes called a destination page, is the web page that visitors arrive at after they click the link on a search engine results page. A landing page can be the first page of a website that was advertised on the search engine results page, or from one of the natural results from the…
The basics of pay-per-click (PPC) advertising ought not to confuse beginners. Though Google AdWords help may be sought on more advanced topics, most account managers should be able to work out how to create a campaign, set up an ad group and add one or two keywords. They should also know that ads may appear in search…
Information The desired action can take many forms, varying from site to site. Examples include sales of products, membership registrations, newsletter subscriptions, software downloads, or just about any activity beyond simple page browsing. A high conversion rate depends on several factors, all of which must be satisfactory to yield the desired results – the interest level…
Social networking has grown to become one of the largest and most influential components of the web, but despite how prevalent it is in the Western world (especially among the younger crowd), not everyone uses it or understands it. The open-ended nature of social networks may only add to the confusion. Once signed into a…
Social networking is the practice of expanding the number of one’s business and/or social contacts by making connections through individuals, often through social media sites such as Facebook, Twitter, LinkedIn, and Google+. Based on the six degrees of separation concept (the idea that any two people on the planet could make contact through a chain…
Page Rank is what Google uses to determine the importance of a web page. It’s one of many factors used to determine which pages appear in search results. Page Rank is also sometimes referred to by the slang term “Google juice.” The History of Page Rank Page Rank was developed by Google founders Larry Page and Sergey…
