All redirects carry risk. While it’s super awesome that Google is no longer “penalizing” 301 redirects through loss of Page rank, keep in mind that Page rank is only one signal out of hundreds that Google uses to rank pages. Ideally, if you 301 redirect a page to an exact copy of that page, and…
Before we delve into the tips, let us begin with what it means to have SEO friendly content. Simply put, it is producing content that is written with attention given to how search engines might view your content. Sadly though, there are a lot of marketers as well as bloggers who put too much emphasis…
ROR (Resources of a Resource) is a rapidly growing independent XML format for describing any object of your content in a generic fashion, so any search engine can better understand that content. ROR promotes the concept of structured feeds (which is related to the concept of structured blogging) enabling search engines to complement text search…
Your Robots.txt file is what tells the search engines which pages to access and index on your website on which pages not to. For example, if you specify in your Robots.txt file that you don’t want the search engines to be able to access your thank you page, that page won’t be able to show…
The robots.txt file is a simple text file (no HTML) that is placed in your website’s root directory in order to tell the search engines which pages to index and which to skip. Many webmasters utilize this file to help the search engines index the content of their websites. If webmasters can tell the search…
A robots.txt file is created by webmasters to tell robots, mostly search engine robots, what to and what not to crawl and index on a website. For example if a webmaster wanted to block their whole website from all robots or crawlers then it is as simple as adding the following 2 lines to a…
Images play an important role in web publishing, and Word Press makes it easy to add images to your content in several different ways. What you probably didn’t know is that taking a few extra minutes to fill in the “Attachment Details” for your images can improve their communicative value, create better user experiences for your…
Alt text (alternative text), also known as "alt attributes", “alt descriptions,” and colloquially but technically incorrectly as "alt tags,” are used within an HTML code to describe the appearance and function of an image on a page. Alt text uses: 1. Adding alternative text to photos is first and foremost a principle of web accessibility.…
When you optimize an image, make it as small as possible – in terms of download size – by using the right image compression. A well-optimized image also has the right name and alt text, so it’s optimized for search engines too. Use images Images, when added with a certain consideration, will help readers understand…
Running a website today is not only a time-consuming affair, but also a complex one. You have to think about the latest strategies to beat the raging competition, churn out tons of content on a daily or weekly basis and implement a myriad of SEO strategies. Webmasters have a demanding job to do; ensuring that…
