What is alt text?

Alt text (alternative text), also known as "alt attributes", “alt descriptions,” and colloquially but technically incorrectly as "alt tags,” are used within an HTML code to describe the appearance and function of an image on a page. Alt text uses: 1. Adding alternative text to photos is first and foremost a principle of web accessibility.…

Optimizing images for search engines

When you optimize an image, make it as small as possible – in terms of download size – by using the right image compression. A well-optimized image also has the right name and alt text, so it’s optimized for search engines too. Use images Images, when added with a certain consideration, will help readers understand…