How Important is UI & UX for Website – Design of a website is the crucial feature that attracts thousands of customers towards it. UI and UX help in enhancing and improving the design of a website and if you are not using them then you are really missing out on something really effective and beneficial. It is high time now to use UI and UX for a successful website. Here you will get to know the importance of UI and UX for a website.
What is the difference between the acronyms UX and UI?
UX design term refers to the User experience whereas UI design term is an acronym to the term User Interface. These both are very important for the design and they work closely together. But still there is a difference between them. UX deals with the more analytical and technical field in a design while UI design is closer to a graphic design.
There is not much of the difference between two but still little differences makes them different from each other in a number of ways. Below mentioned are some of the differences between the both.
- UX focuses on the user experience to solve a problem while user interface is focused on how a website looks and performs.
- A user experience designer focus on the conceptual concepts whereas a user interface designer focus on the tangible elements of a website.
- There is basically no difference between the two of them because they are incomparable. These both have different crucial functions.
- User experience is generally about the visual design and User experience is about the complete experience.
- UI is focused on the product whereas UX focuses on the complete user’s experience.
Importance of UI and UK for a website
Both user interface and user experience are very important for a website design. It is really important for a website to be good enough so that visitors can stay there for a long time. Below mentioned are some of the benefits of user interface and user experience for a website design.
- A good UI and UX for a website will increase the average time on the site of the visitor.
- A website with creative UI and UX can bring a lot of traffic to the site.
- Users spend a very less time on a website so it is very important for a website owner to create good user interface and user experience.
- You will earn more profit on your investment through good User interface and user experience.
- With a great design you will able to evoke a emotional connection with the visitors or customers.
- It eliminates the flawless communication from the website.
How to improve UI and UX for a website?
In order to get attention from more and more customers it is really important to improve the user interface and user experience of your website. Below mentioned are the few methods by which you can improve the things for your website.
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Make sure that your design is consistent throughout the inner pages. Reason being a good and consistent design makes it easy for people to interact with a website.
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Creating a responsive web design is extremely important nowadays because people do not spend a lot of time on a specific website. If you site takes long time to load then you will miss the benefits of online marketing.
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A clear and intuitive design of a website is the key point in attracting a lot of customers. Clarity in the user interface design will allow you to convey your design easily to the audience.
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Try to make a content focused design because at the end how your content is visible to the people adds value to your website. Content and design are the two major aspect of a website that draws the attention of people.
Conclusion
UI and UX is one of the most important aspect of any website. So if you really want to increase conversion rate of your site. Then you have to take care of the UI and UX properly.
Source: Sugarrushcreative
