BPO industry jobs are no longer satisfying and fulfilling today and those who are working in the BPO industry finally end up being burnt out.
The salary, career growth and social lifestyle of a BPO worker is not alluring.
New career opportunities offering far better salary, job growth, and more free time for a relaxed lifestyle are now available in the job market.
Due to the above and various other reasons which a BPO industry employee has to face while performing his duty the career in BPO industry has lost its past sheen.
Here are a few reasons that make employees to look for jobs outside BPO industry:
- Monotonous jobs
- No job satisfaction – Lack of challenging work
- Sedentary lifestyle
- Hectic and erratic shift schedules
- Lack of work-life balance
- Rigid work environment
- Career limitations
- Alignment to job skills
The above-said points are the reasons and availability of better job opportunities in the market are forcing the BPO employees to rethink switching their job and career from the BPO industry.
Why To Opt for Digital Marketing.
Today, a career shift from BPO to digital marketing has become a constant process and logical solution for the employees of the BPO industry. This has become possible because there are multiple career benefits in digital marketing over regular BPO jobs.
The digital marketing jobs get a trump over jobs in BPO industry because you experience creative freedom and you can instantly measure and improve your work performance.
So, as to avail the vast opportunity of career growth available in the digital marketing field many BPO employees are embracing change and switching jobs from the BPO industry to digital marketing.
Challenges – Changing a career from BPO to Digital Marketing
Every industry works differently and has a requirement of its unique sets of skills and qualifications for handling the task and work of that particular industry. As today, more and more BPO employees are looking to switch their careers in other industries are faced with the following challenges:
- Knowledge Gap: Not having the knowledge or difficulty in acquiring the industry-specific knowledge is a great distractor for BPO employees who are looking for a career switch.
- Skill Gap: There are great possibilities that the skills acquired at a BPO job might not match to the job offered in other industries.
- Course Duration, Costs, and Certifications: Switching job to a new industry might require taking lengthy courses and spending time and money to learn new skills and qualification of the new industry.
Because of the above reasons cited most of the BPO employees find it challenging to switch their careers from the BPO industry.
Now the question arises where can BPO employees find an alternate career growth option where he can utilize his skills learned at the BPO job without suffering professional or financial loss.
The simplest answer to this question is career switch to digital marketing because of the following reasons:
- Skills picked up during the BPO stint can be easily utilized and carried over to the digital marketing industry. This makes it easy to switch careers from BPO to Digital Marketing.
- Learning digital marketing is relatively easy as it is all about basic internet usage and customer behaviour. During their employment at BPO, employees learn internet usage and also get fair ideas about customer behaviour. Thus, making it easy for switching career from BPO to digital marketing
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The advantage of switching to a digital marketing career is that course durations are shorter (2-4 months on average), thus reducing the time taken to transition to a digital marketing job. Also, the courses are very affordable and certification is easy to complete
