Unique to every search engine, and just as important as keywords, search engine algorithms are the why and the how of search engine rankings. Basically, a search engine algorithm is a set of rules, or a unique formula, that the search engine uses to determine the significance of a web page, and each search engine has…
Google recently introduced a new AdWords feature that lets you create keywords that are more targeted than broad match, yet have a greater reach than phrase or exact match. With modified broad match, you put a plus sign (+) in front of one or more words in a broad match keyword. The words that are preceded by a…
What is CRO? CRO, as mentioned above, is the practice of A/B testing two versions of a website against one another. The ultimate goal is to find the version that converts better—that is, the version that sends the most leads, contact forms, phone calls, purchases, and so on. The more conversions, and the higher your…
