How Does Search Engine Marketing Work?

The internet has increasingly become the first – and often only – tool that consumers use to research goods, services and providers before they buy. This makes search engine marketing (SEM) a vital component of any business marketing plan. The objective of (SEM) is to drive traffic to your website with the intent of converting those visitors…

Benefits Realisation – a hugely valuable process

What is Benefits Realisation? It is the definition, planning, structuring and actual realisation of the benefits of a business change or business improvement project. Despite vast sums being spent on projects, many organisations do not do most of the following. It is also the most valuable thing you can do when delivering any kind of…