What Is Social Media Marketing?

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Social media marketing refers to the process of gaining traffic or attention through social media sites. Social media itself is a catch-all term for sites that may provide radically different social actions. For instance, Twitter is a social site designed to let people share short messages or “updates” with others. Facebook, in contrast is a…

How does a business benefit from Search Engine Marketing?

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First of all, it’s important to define what Search Engine Marketing (SEM) is. Search Engine Marketing, also known as SEM, can be defined as the deliberate Internet marketing action taken by a business or marketers in order to increase a brand’s visibility through search engines. The brand ensures that careful research submission and right positioning puts your website…