Creating a Google Ads advertising campaign or other PPC campaign requires effective landing pages in order to maximize conversion rates for your pay-per-click (PPC) ads. Landing pages require proper conversion rate optimization (CRO) in order to convert the highest possible number of users into customers. CRO requires no additional spending in Google Ads and may…
Recent data released by the U.S. Census Bureau shows impressive growth for the ecommerce industry, with online revenue steadily eating into an additional 1.5 percent of total retail sales every year over the past several years. As retail giants and traditional storefronts continue to cut costs or even shut their doors, we can’t help but…
Driving traffic to your website and building leads for your business can be difficult, especially if you are a small business owner just starting out on a digital platform. It’s a new terrain and there are many obstacles to getting good results. However, with good guidance, you would be able to get off to a…
What is Marketing Analytics: 7 Things You Should Know Discussing the value quotient of marketing analytics Marketing techniques are multi-dimensional. Marketing campaigns can be run on several mediums like websites, Social media, channel communications etc. Today’s marketers ensure that enterprises market their products on a combination of these platforms. But, how do marketers judge campaign…
Chatbots, Alexa, androids, and tablets — even as little as 10 years ago, these innovations were just figments of our imagination. But in 2018, there’s very little that can surprise us. Now cars can drive themselves, watches can track calories, and Artificial Intelligence (AI) can predict a consumer’s every move – almost like it’s reading…
Content is booming, which is great news. Until you realise that the marketers making it are all vying for the same audiences – and your business is increasingly just one voice in the crowd. It’s not enough to know how to make yourself stand out anymore. The game has changed and the shift from traditional…
With the advent of online marketing took a completely new turn. It won’t be wrong to say that businesses which are investing in online marketing faster became more successful than businesses that didn’t. Everything that used to be on papers, newspapers, billboards, flexes, etc. has now shifted to the internet. You now have online banner…
It’s 2018, and Facebook has been a go-to marketing platform for several years now. The immense social media platform sees over2.2 billion monthly active users—an average of 1.45 billion people log on every day—and five new accounts are created every second. You know by now not to use a group or individual user profile to…
While talking about search optimization for mobile apps, the first thing comes in mind is ASO (App Store Optimization). However, do you know that you can even use SEO (Search Engine Optimization) to increase Recent studies show, there are 27% of users, who discover apps during browsing search engines with their mobile phones, making one-third…
Online home search engines have revolutionized the way consumers buy and sell homes. While these sites have the potential to bring in a considerable amount of revenue for any real estate business, pricing and quality of leads from these sites vary from traditional real estate leads. Below are a few variabilities that differentiate paid online…
