A website’s ranking with the search engines is one of the most important elements of business success. It is important to get your pages indexed so that you can show up in the results of searches done using the search engines. Indexing is a process by which search engines, such as Google, send their robots…
Does SEO matter for every business, or do only a select few need it? Do you really need to invest in search engine optimization, or can you get by without it? If you’re asking questions like these, you’re in the right place. As experts in the field of SEO, or search engine optimization, we know that…
Columnist Janet Driscoll Miller reminds us that in an age of content syndication, a well-maintained XML sitemap is key to establishing your site as the original source of your content. In the early days of search engines, I wasn’t much of a believer in XML sitemaps. But over time, I began to see firsthand how…
On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals On-page SEO…
I often hear people talk about their Alexa rank as an important metric of their site’s success. As I understand it, Alexa rankings are based on the stats from a very small user base of people with the Alexa toolbar installed. So why is Alexa rank relevant? Alexa Rank is a measure of your site…
Alexa Ranking – A Web Site Monetization Strategy? All businesses that have taken up online marketing, aim at improving their conversion rate. Now, there are different ways of attracting targeted traffic. Some go for a good place in the SERPs, others like to know that their site receives heavy traffic. Either way, everybody has this…
Definition: Search Engine Optimization (SEO) describes the tactical and strategic efforts to maximize a website’s placement in search engine results. SEO depends on (among other factors): on-page HTML structure, website architecture, page content and keyword usage, inbound links, and a domain’s collective content. SEO is consistently a major driver of growth and customer acquisition for ecommerce…
The Results are Low Cost (In Comparison to Adwords and PPC) Organic listings are essentially free. When you are listed at the top, you don’t need to pay per click or allocate a budget for advertising, one of the main benefits of SEO is that it is the gift that keeps on giving. With a…
Search engine optimization (SEO) is an area of website development that seeks to improve the way content is ranked by search engines in organic search results. Various approaches are taken to achieve that goal, including making sure the website architecture makes it easy for visitors to find content and that pages are mobile-friendly and load quickly. Although there…
There are many benefits of on page SEO. Some of the most prominent ones are as follows: Each element on the website should be optimized to get the best results. For instance, the image on the website should be tagged with suitable keywords so that when the search engine crawls the image, it relates to…
