5 website development hacks that will increase traffic Having a solid website goes a long way toward establishing a business as a top industry competitor, but a fancy design is often not enough to see any sort of significant traffic improvement. How a website is built and the type of content included in its pages…
Social media managers have a lot on their plates — particularly because social media management is often just one part of their much broader marketing roles and responsibilities. With all the potential of social media, organizations shouldn’t push these tasks into the corners of their workers day but bring them into a more reasonable and…
Your corporate brand is a digital representation of your business’s persona, voice, mission, and values. When it comes to digital visibility, nothing outperforms search engine optimization. Search engine optimization (SEO) refers to the art and science of optimizing websites utilizing both “on-page” and “off page” factors to influence Google’s search algorithm to rank that site…
SEO isn’t easy for any company. But SEO is especially complicated when you have limited time, money, and other resources. For small businesses, it boils down to one question: What can we do today to help improve our rankings? Great organic rankings don’t happen overnight. However, there are at least 11 things you can focus…
There are six important digital marketing channels you should be utilizing to grow your business. When evaluating these channels, says Van Kampen, it’s easy to get lost in all the options, and, a small business might feel constrained by limited resources, be it time, budget, or staffing. On top of that, digital marketing is dynamic and…
Video Marketing Is an Exciting Part of Online Marketing. Analytical Tools for Video Performance Would Help Marketing Teams Gain Better Insights into Their Campaigns Video Marketing is witnessing rampant adoption among marketers who are focused on delivering better cross-screen customer experiences. The technology amplifies the efforts of content marketing and generates better opportunities for on-screen…
Allowing a comment to go unanswered or taking too long to reply to a mention are among the biggest mistakes made by online players. Social media customer service is the latest resource that enterprise leaders are implementing to uplift their organizations. Enterprises are leveraging social media in a way that builds brand awareness, promotes sales…
Are you lacking a viable social media strategy? If so, you aren’t alone. 50% of businesses claim that they lack a tangible social media strategy, according to a recent survey. Accordingly, many businesses feel that having a documented social media strategy is unnecessary and takes a lot of time to create. Unfortunately, both of these…
Marketing doesn’t have to be overwhelming. Follow this guide to identify the most profitable marketing channel to raise your company’s visibility. Starting a small business is like climbing a mountain: You can’t see what the end result will be, and it takes intense commitment and effort to keep going. Nearly every small business faces the…
Every business owner always thinks of leveraging their business to the next level. In order to leverage a company / business needs a lot of marketing strategies, data, audience engagement, content, communication, etc. In short, once you are ready with your business goals, you can go and reach out the audience through various ways. In this…
