Baffled by search engines and how they work? Not technical in orientation? Unfortunately, this makes you susceptible to bad SEO advice, or sets you up to potentially be taken by a bad SEO firm. This post will provide a layman’s level explanation of the basics of search engines. Let’s dig in. The Basic Three Search…
What Backlinks Are – And How to Use Them for SEO For successful search engine optimization (SEO), it is not just the content of your own site that is important, but the site’s appearance in other places on the internet. In a previous post, we looked at how to boost the optimization of a website through…
Within the past few years, Google has become the far most utilized search engine worldwide. A decisive factor therefore was, besides high performance and ease of use, the superior quality of search results compared to other search engines. This quality of search results is substantially based on Page Rank, a sophisticated method to rank web…
Backlink is a link one website gets from another website. Backlinks make a huge impact on a website’s prominence in search engine results. This is why they are considered very useful for improving a website’s SEO ranking. Search engines calculate rankings using multiple factors to display search results. No one knows for sure how much…
Organizations must operate within a competitive industry environment. They do not exist in vacuum. Analyzing organization’s competitors helps an organization to discover its weaknesses, to identify opportunities for and threats to the organization from the industrial environment. While formulating an organization’s strategy, managers must consider the strategies of organization’s competitors. Competitor analysis is a driver…
Google’s local algorithm update, “Pigeon,” took flight around July 24, 2014, affecting U.S. English queries. Local businesses have been scrambling to adjust, as some deal with the fact that they’re no longer showing in the seven-pack local results at all. Indeed, some are referring to Pigeon as the biggest Google update to the local search…
Google has been indicating that they were going to increase their focus on mobile users. They sent out notifications to website owners who needed to fix mobile usability issues, they launched a mobile-friendly testing tool, and they began including mobile-friendly labels in their search results. This led many in the SEO community to speculate that…
Exact Match is a keyword match type available to advertisers using Google AdWords and Bing Ads. Exact match keywords allow you to reach prospects searching only for the specific keyword you’re bidding on or close variants of that keyword. Bidding on exact match keywords allows you to exercise tight control over your advertising budget, giving you a…
When you create a website and upload a good content you will be mentally moved from creating business website level to telling customers about it level, creating website is much easier that advertising about this website if you do not have huge margin like most online business owners when they start, Search engines submission is…
A subject not talked about much in the SEO world is Link Title Attributes and whether they have any benefit in SEO. To understand this topic and to see if it was worth me putting any effort into doing, I did some research and came up with my own conclusions. I welcome all other SEO…
