If you are just beginning to build your website you have probably noticed that plug-in is very prominent aspect of any Word Press website. So, exactly what are plug-in? Why are they important to my site? How do I find and install them? In this post I am going to give you a brief overview…
Advantages of display advertising There are a number of benefits of using display advertising: Visual – you can use eye catching imagery or rich media to get your audience’s attention. Awareness – you can build brand awareness, and awareness of your products and services. While search advertising reaches an audience with an intention to purchase, display can create an initial interest. Display…
It’s time to stop flooding the internet with skipped vowels and incorrect spellings just to get a short domain name that kind-of fits your company name. Even better, startup founders no longer have to name their companies after the best domain name they can find (it happens!). New domain extensions or generic Top Level Domains…
An effective landing page is the cornerstone of successful online marketing. Your offer may be stellar and your PPC ads might be optimized pieces of perfection, but without a good landing page, your business is bound to suffer. Your landing page layout needs to be flawless. A good, persuasive landing page grabs the attention of visitors and…
It is no secret that blogs do a lot for increasing online traffic to standard website platforms, but they also have several other benefits that specifically benefit e-commerce sites. It may come as a surprise to you that the majority of e-commerce websites do not have a business blog. While there are a lot of…
First, a quick definition: Mobile marketing is the art of marketing your business to appeal to mobile device users. When done right, mobile marketing provides customers or potential customers using smartphones with personalized, time- and location-sensitive information so that they can get what they need exactly when they need it, even if they’re on the…
Some business owners have found great success in registering a memorable domain name with an extension other than the ever popular “.com” … but before you jump at a name with an alternative extension be sure you understand the common uses for that domain type. Here are some of the most common uses for the…
Twitter is an Internet social medium where users can post brief online messages known as “tweets.” Posts can consist of a maximum of 140 characters and are available to other Twitter users around the world. In addition to use in personal communications, Twitter can also be of benefit to businesses. In particular, business owners can…
Manage an Email Contacts Database For every email marketing campaign, firstly we need a database of email contacts whom we target as recipients. This database information should be accurate, updated and opted-in. The mailing database should be based on the target audience. Create different sets of data for various segments of your target audience to manage…
Content Marketing Content marketing is the process of producing blog articles, videos, photos, infographics, or any other form of ‘content’ that appeals to your target audience, with the aim of attracting visitors to your website. Mailing List Email marketing is the most powerful tool in your marketing arsenal. If you’re not using it effectively, you’re missing out on…
