These days, effective keyword research is an increasingly important skill for digital marketers. Not only do they need to know how to develop a good keyword list for PPC and SEO, but smart content marketers use keyword research to find out what topics they should write about and what phrases they should use while writing.…
During 2011, we saw three main types of segmentation strategies on the data we serve from Get Smart Content, driven by a slightly larger number of targeting techniques. In this post, I’ll walk you through those three segmentation strategies and describe the different scenarios that can be used to succeed with each of the strategies.…
There are so many different ways to market a business online these days. But luckily, you don’t need to try all of them in order to find out what works. Members of our small business community have already done some of the legwork for you. Here are some of their top tips for developing an…
For search engine optimization (SEO), keywords are the connector, the relationship between you and your prospects, established and indexed by the search engine. Users search on words or phrases, and, if your site is well optimized, your pages turn up in the search results. The starting point for SEO is having a clear and thorough…
Search engine marketing (SEM) is one of the most cost efficient ways to reach your target audience when they are ready to buy. Research shows that 90% of online searches are conducted by people who are at the end of the buying cycle. Done properly, SEM will get your ads in front of your target…
The relationship between businesses and consumer has changed immensely due to the advent of social media. Today, consumers have a lot more control and power on how businesses are driven. Businesses is starting to understand the power of social media and how it can help them improve their business or fail. This is why businesses are making…
There are lots of myths out there surrounding affiliate marketing, and these can frequently cause brands/businesses to pass on these kinds of programs. It's important you understand some of these myths so you can make the correct decisions for the future growth of your business. Whether you’re the brand manager at a Fortune 100 brand…
When I first started in affiliate marketing, all I wanted was to just make money. Off I ran in every direction, trying everything, with no real idea of the mistakes I was making that could very well affect my chances at long term success. Through my years of experience with both affiliates marketing and teaching…
What is Marketing? Marketing is a way to promote your products or services. The purpose of Marketing is to get the message of your brand, and offers delivered to as many people as possible that may be interested in what products or services you have to offer. How Does SEM (Search Engine Marketing) play a…
1. Low Cost Email marketing carries a lower cost compared to mainstream marketing channels. There are no print, post or publicity costs, but there is the opportunity to invest in software to automate, track and evaluate email marketing campaigns. There may also be a small charge for sending several thousand emails at a time but…
