Learning a CMS is the start of professional web development. If you have already used some CMSs such as Word Press, Drupal, Joomal etc then you will already know what a CMS is, how they look and how they work. However, even if you have not used any of those CMSs before you do not…
Using a content management system (CMS) to power your site could be one of the best investments you make in your website – and your business. And you do need to invest – your website is one of your main tools for communicating with your customers and you want to make sure they love it.…
My latest Search Engine Land Column is now out that takes a look at the ways you can organize accounts by match types. When you have two or more keywords that can be triggered in your AdWords account from a search query, Google tries to show the most restrictive option. The constraints go beyond just…
When bidding on a keyword in your PPC campaigns, you need to choose a keyword match type, which tells Google how aggressively or restrictively you want it to match your advertisements to keyword searches. There are four different keyword match types to choose from when advertising with Google AdWords. In this tutorial, you’ll learn the four keyword match…
Pay-per-click (PPC), or paid search advertising, is a form of online advertising that was developed to cater to today’s marketing and business landscape. Allowing businesses to feature their ads prominently on search engine results pages (SERPs), websites or content sites, it delivers an immediate return on your investment as well as generates immediate cash inflows…
Aside from the data we have about how PPC can drive real results for all types of brands, you should also consider the benefits of PPC advertising in general. Most of these benefits and advantages center on the amount of control and visibility PPC offers in your marketing efforts. The straightforward nature of PPC puts you in the…
In a Search Engine Marketing (SEM) campaign, we like to think of Search Engine Optimisation (SEO) as being the strategic approach to online marketing and Pay Per Click (PPC) as being your tactical, fast response mechanism. When first embarking on a Search Engine Marketing (SEM) campaign, you may be confused about the difference between SEO and PPC…
Adwords / PPC campaigns refer to the planning, Strategist and implementing of paid ad campaigns on Search Engines like Google, Yahoo, Bing, Baidu (China) etc. The objective is to grab the search user’s attention by using well written, contextual text / Image ads which will show up on the search results pages thereby directing them…
This article is designed to provide you with a realistic understanding of some of the advantages and disadvantages of implementing a strategic management system. Strategic Management vs. Strategic Planning I have deliberately used the words strategic management and NOT strategic planning. Webster’s defines planning as “a proposed or intended course of action, or a formulated scheme setting…
Strategy formulation is vital to the well-being of a company or organization. There are two major types of strategy: (1) corporate strategy, in which companies decide which line or lines of business to engage in; and (2) business or competitive strategy, which sets the framework for achieving success in a particular business. While business strategy often…
