What is The Internet? Internet Icon The Internet is a massive network of networks, a networking infrastructure. It connects millions of computers together globally, forming a network in which any computer can communicate with any other computer as long as they are both connected to the Internet. Information that travels over the Internet does so…
Imagine spending as little as 6 hours a week in order to increase your business’s recognition, traffic, and sales with little to no cost. That’s right! About 90% of marketers claimed that social media generated immense exposure for their company, and that’s only one of its many advantages. Social networks are now a substantial part…
Search Engine Marketing (SEM) is one of the most cost-efficient ways to reach a target market for businesses of all sizes. Traditional marketing such as catalog mail, trade magazines, direct mail, TV, or radio involves passive participation by your audience and targeting can vary greatly from one medium to another. What is Search Engine Marketing?…
Display advertising is a powerful piece to any marketing plan. Most of us have experienced display advertising in some capacity while we work and shop online. Unless you’ve been living under a rock, and in that instance how did you come across this blog? Display ads are often referred to as banner ads, but they…
Lead generation is the method of getting inquiries from potential customers. In the old pre-Internet days of sales, lead generation occurred at places like trade shows – visitors to a company’s booth would fill out a card with their contact information and turn it in to receive a call back from that company’s sales team. Since the rise of…
Search Engine Optimization benefits for Business Search Engine optimization is first and most important part of Internet marketing strategies. In which business website landing page is optimized based on customer targeted keywords and search phrases. For keywords research business owners can use Google Keyword Planner. The more business solutions are optimized based on search term,…
Online reputation management is not a new concept – one of the first major online review sites, Epinions, went live back in 1999. Epinions provided a platform for anyone to post any opinion about a product or service for anyone and everyone in the world to see. Seventeen years later, there are now literally hundreds…
Benefits of mobile marketing There are numerous benefits and advantages for small businesses that adopt such technology as part of their marketing endeavors. According to Strategic Marketing Concepts, small business owners and marketers favor high-impact, cost-effective methods of increasing revenue. While high-impact may be easy to obtain, the cost-effective part might be slightly more difficult.…
Seems pretty obvious when you ask the question, what’s a Call to Action or CTA, but it’s often a missed opportunity or abused opportunity to drive readers, listeners, and followers deeper into engagement with your brand. What is a Call to Action? A call to action is typically as a region of the screen that drives…
Programmedd and project management and assurance Benefits management and realisation for programmedds and projects The identification and structuring of potential or expected benefits associated with a programmedd or project is an important first step in the benefits management process. Early stage benefit identification One of the first activities in the benefits management process is to…
