I often hear people talk about their Alexa rank as an important metric of their site’s success. As I understand it, Alexa rankings are based on the stats from a very small user base of people with the Alexa toolbar installed. So why is Alexa rank relevant? Alexa Rank is a measure of your site…
Alexa Ranking – A Web Site Monetization Strategy? All businesses that have taken up online marketing, aim at improving their conversion rate. Now, there are different ways of attracting targeted traffic. Some go for a good place in the SERPs, others like to know that their site receives heavy traffic. Either way, everybody has this…
Definition: Search Engine Optimization (SEO) describes the tactical and strategic efforts to maximize a website’s placement in search engine results. SEO depends on (among other factors): on-page HTML structure, website architecture, page content and keyword usage, inbound links, and a domain’s collective content. SEO is consistently a major driver of growth and customer acquisition for ecommerce…
