An everyday testimonial or review has to fulfill a solid of demands to keep me happy. It has to: Be loose with its keywords in all the right places (I’m looking at you first 150 characters), and tight in the rest (now you, 200 words). Be high-quality, without sacrificing some level personalization. Offer enough trust…
Here are the 10 growth hacking tips around SEO, Content, Conversion optimization, Social media, video marketing and more, which can enable you to kick-start your growth machine. Generating traffic to your website or for your app by spending huge amounts of money is often not sustainable. Expensive initiatives often generate a one-time increase in the…
Global consumers will spend an average of 67 minutes a day watching online video this year, up from 56 minutes last year, according to Zenith’s Online Video Forecasts 2018. By 2020 the average person is expected to spend 84 minutes a day watching videos online. Global online video consumption grew by 11 minutes a day…
Odds are, you possess two LinkedIn profiles — one for yourself and one for the company you run. Bravo. That’s a smart strategy. It’s good for you personally, and it’s good for your company. With regard to the latter, I’ve found that LinkedIn is an effective tool for generating new business leads. But if your…
In the absence of real conversion data, small businesses tend to use click-thru rate (CTR) as their metric of choice. But often, CTR doesn’t correlate to the actions small businesses are really interested in driving such as in-person visits or online form fills. Let’s take a look at why small businesses are addicted to the…
Whether it’s a speaker or smartphone, voice search usage is rapidly increasing. Leading research firms are predicting that somewhere between 30 and 50 percent of all searches will be conducted via voice by 2020.Now is the time for brands to create an optimization strategy for voice search in order to get ahead of the curve.On…
Pay-per-click is the model of internet marketing used when allowing businesses to advertise on their properties. Everywhere whether it is a search engine or a social media platform, the advertiser pays fees every time when a user clicks on a sponsored link or advertisement On a search engine results page (SERP), Advertiser has to pay…
What Is Ad Rank & 3 Ways to Improve It We all know the basics of ad rank – the specific position that your ad occupies on paid search results. But, when you break it down even further, do you know what factors are at play? What moves, edits, or selections you can make to…
Data science has penetrated every major industry today, from healthcare and education to business and finance. Data is the hottest buzzword and it holds the potential to optimize business processes and marketing strategies while simultaneously enhancing business decisions. Data science focuses on accumulating data from multiple sources and exploring it to discover and understand underlying…
Creating a Google Ads advertising campaign or other PPC campaign requires effective landing pages in order to maximize conversion rates for your pay-per-click (PPC) ads. Landing pages require proper conversion rate optimization (CRO) in order to convert the highest possible number of users into customers. CRO requires no additional spending in Google Ads and may…
