Getting high rankings on Google is so important for the success of a website that some webmasters try anything to get on Google’s first result page. Unfortunately, many of the methods that promise high search engine rankings are basically spam. Google doesn’t like spam at all and if Google finds out that your website contains…
Now that it’s possible to create a website at relatively little cost, start-up companies, as well as established businesses, have an increasing number of competitors when selling their products and services online. With this saturation of the market and Google pushing their organic search results further down the page in favor of their paid listings, it…
Return on investment is a crucial analytical tool used by both businesses and investors. In this lesson, you’ll learn the basic formula, a variant used for shareholders, and be provided examples. ROI Defined Return on investment (ROI) is the ratio of a profit or loss made in a fiscal year expressed in terms of an investment.…
A competitive analysis is a crucial part of the research and planning phase for companies who wish to improve their business. Competitive analyses allow companies to view their competitors’ offerings in direct comparison to theirs. Why a Competitive Analysis When constructing a competitive analysis, it is important to choose a list of features that accurately…
