There are times when a person in his/her childhood gets scolded or punished by his teachers for not being a legitimate follower of the rules. Similarly in today’s digital world where there is chaos for getting customers through SEO’s and Online Marketing of websites, organizations are going for unethical ways or in Google’s terms for…
If you’re just starting out your own e-commerce business, chances are you’re wearing more than one hat. In addition to inventory and product management, balancing the bills and establishing a recurring customer base, you’re likely working to understand search engine optimization, marketing and the like. For a new-business owner, this may be uncharted waters, so…
Digital Library > Defining and Serving a Market > Competitive intelligence “How to Conduct and Prepare a Competitive Analysis” An in-depth investigation and analysis of your competition allows you to assess your competitor’s strengths and weaknesses in your marketplace and helps you to choose and implement effective strategies that will improve your competitive advantagei WHAT TO EXPECTAn in-depth investigation and…
Choosing a domain name is similar to choosing a company name — it requires a lot of thought and consideration. Your domain name is your identity on the web; you want to make sure you choose a domain name that not only fits your business, but is also easy to find and promote. Follow the steps…
