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Local Search & Geo Targeting

Get to know how to optimize the site and content in order to get noticed locally and generate traffic from location-based search. Learn about optimizing site for Local Search Engines, various techniques to improve visibility on the Local Search Engines.

What is Local SEO?

Local SEO is an effective way to market your business online. It helps in promoting a product or service to local customers at the exact time they’re looking for them.

Local SEO uses various strategies like – getting our site ranked on search engines, directory submissions, having localized content on our site, reviews etc among other things. Millions of people are using local search to find the best local business in their area. You can increase your chances of getting found by them by working on your local SEO.

The importance of Local SEO

  • Customers that are looking for any products or services locally use mobile to find better options. So getting noticed by this audience is important which can be done through local SEO.
  • Local search marketing is highly targeted.
  • Local SEO has the highest conversion levels of all local advertising channels.
  • ROI is high.
  • Local customers look for reviews when looking for local listings. So, Local SEO can be of a great help and can also help in building trust with your customers.
  • Local SEO can help in building long term relationships. Local SEO can help you find business providers and dealers nearby, so any new relationships can be initiated which is beneficial for you.

What you will learn at Avyud –

  • What is Local SEO and how it is beneficial for any business
  • How local SEO immediately increases website traffic
  • How to do Local SEO
  • Which areas of your site should be tweaked to get results
  • Local Directories, Which local directories drive the highest traffic
  • How to easily set-up social media local listings