What is Content Marketing?
Content Marketing means to create, publish and distribute unique and relevant content that can attract a targeted audience online. Leading brands are already taking their campaigns to the next level through content marketing and those who ignore it will be left behind!
It refers to ads that show up before, during and/or after a video stream on the internet. These ads may be pre-roll, mid-roll or post-roll. These ads are like the traditional ads that you see on TV, although they are trimmed down to be a shorter version when they are displayed online.
Why is Content Marketing important?
- Generating content improves SEO. Relevant and good quality content is always preferred by both the customers and search engines.
- Good content adds value to your page and website.
- Content when delivered through public platforms – like blogs and websites, allows for feedback and suggestions by the audience.
- Content Marketing is important because it can improve customer and brand loyalty.
- It is important for lead generation, as customers are more likely to provide their contact information when they find your content to be impressive.
- Releasing high quality content increases a brands prominence and reach.
The Importance of Video Advertising
- Reach – You can reach more than a billion people through video advertising on websites like YouTube.
- Affordability – A large budget is not required for video advertising.
- Effectiveness – It is proven that video ads perform better than textual ads.
- Insight – You can get insights through Youtube’s comment sections as people are more likely to respond there.
- Make a connection – You can connect to your audience in a much better way by creating meaningful video advertisements for them.
- Targeting – You can target your audience by the subject of their video content, age, location, interests etc.
What you will learn at Avyud –
- What is Content Marketing? Introduction to content marketing, Objective of content marketing
- Types of content with examples
- How to write great compelling content
- Keyword research for content ideas
- Optimizing content for search engines
- Discussing authority blog, Steps towards developing authority blog
- Ways to monetizing authority blog
- How to market your content?
- Understanding online influencers, Ways to connect with online influencers
- Unique ways to write magnetic headlines, examples of magnetic headlines
- How to increase opt-in email list with content marketing with examples
- Case study on content marketing
- What is Video Marketing
- Understanding Video Campaigns
- Creating a video campaign
- Importance of video marketing
- Benefits of video marketing
- Uploading videos on video marketing websites
- Using YouTube for business
- Developing YouTube video marketing Strategy
- Bringing visitors from YouTube videos to your website
- Creating Video Ad groups
- Targeting Options
- Understanding Bid Strategy