As Manager, Digital Marketing & Social Media, you will work cross-functionally with our Clients, Digital Marketing, Creative, and Product teams to lead the creation and implementation strategy of performance marketing and social media tactics for the online brands that ODN manages.
You will be responsible for designing an overall Digital Marketing strategy, create social marketing campaigns, build brand recognition, and manage all social media handles.
Major Duties And Responsibilities:
- Manage Paid Search and Social Advertising Strategy of ODN’s client brands with insight into budget allocation and audience targeting, provide reporting to key stakeholders
- Create, implement, track, analyze, and optimize, and report on paid search and social advertising campaigns in all Major Search Engines and Social Networks
- Create and utilize successful bid strategies and keyword management
- Continuously optimize brands’ Paid Search and Social Advertising spend and activities on a daily/weekly basis including testing all facets of paid search activities to help clients achieve sales results
- Develop and implement Social Media Brand Strategies, Campaigns, and plans to build brand/company Awareness.
- Monitor Social Media progress using Web Analytic tools.
- Drive engagement with social Media “influencers”.
- Keep a track of social media trends and research and relay it to business strategists
- Partner with our creative team and agencies to write effective, concise copy for multiple platforms, websites, and social networks.
Skills and Knowledge:
- Experience in leading performance Digital Marketing and Social Media Strategy for E-Commerce Brands.
- Excellent communication skills and ability to interact with clients, stakeholders across the company and facilitate collaboration between teams.
- Knowledge of e-commerce metrics and analytics to determine page performance, opportunities to optimize sales and plan new testing strategies.
- Strong attention to detail, balanced with the ability to think strategically.
- Advanced proficiency with Excel and PowerPoint; proficient in other desktop applications.
Education:
- Bachelor’s Degree and/or equivalent experience
- Related Work Experience
- 4+ years: Performance digital marketing and social media management experience (agency side a plus)
Key Skills: Digital Marketing, Social Media Marketing, Social Media, Ad Serving, Marketing Campaigns, Social Marketing, Paid Search Strategy, Media Strategy, Social Advertising, Media Management
Job Details:
Seniority Level: Mid-Senior level
Industry: Internet Marketing & Advertising
Employment Type: Full-time
Job Functions: Marketing Sales Advertising
Level of education: Bachelor’s Degree
Location: New Delhi
Company Profile:
ODN builds innovative Content Solutions for e-Commerce marketplaces and global brands. These solutions range from photo-shoots to cataloging to marketing graphics to managing social media and digital marketing. The entire content that you see when you open an e-commerce website.
Our ‘all-in-one’ content creation expertise is used by hundreds of marketplaces and brands around the world to build millions of pro-quality articles’ content. We help our customers do this by focusing on speed, pro-active user-centric approach and removing all the technical hassles involved in content delivery.
In FY 2017-18, we served over 100 clients and till now we have delivered over 1 million catalogs and over 0.5 million edited images. We are also one of the very few Flipkart.com and Myntra.com (biggest name in fashion e-com in India) approved studios in the country today. Besides, our key clients include names like Flipkart, TataCliq, Fossil, Pantaloons, Next, Lacoste, Satyapaul, and many more.
Today, we are a proud partner with Fossil to provide them with global shoots and cataloging services for their entire APAC region across 40 marketplaces and 13 countries
Digital Marketing Executive Job Link: http://tiny.cc/hkushz
