Candidate will be anchoring the Product benchmarking report vs competition for all editions and handling Digital campaigns which will include the Digital legs of the existing IPs.
Company Profile:
Bennett languages is a key strategic focus area for BCCL with 4 language publications & 26 editions reaching out to over 2.2 cr readers daily.
Navbharat Times, the biggest brand under Bennett Languages, is a progressive Hindi newspaper with a modern outlook engaging 39.6 Lakh readers across Delhi NCR, higher than any other English or Hindi daily in the National Capital Region targeting the most affluent (NCCS A) readers. It is also the No.1 Hindi publication in Mumbai & Thane, way ahead of competitors. With its objective to act as a bridge to the better world, NBT aims at delivering best in class content & brand campaigns to its readers bringing a positive change in their lives.
Candidate Profile:
- The person will be responsible for curating & implementing the marketing calendar for the financial year.
- The person will have to drive the edit co-ordination & implement plans under special Response led or Brand led IPs.
- Liaison with creative agency for all brand campaigns & campaigns.
- The person will be responsible for Financial analysis of monthly P&L statements.
- The person will be responsible for anchoring the Product benchmarking report vs competition for all editions.
- The person will be responsible for handling Digital campaigns which will include the digital legs of the existing IPs.
Key Skills: Product Management, Ad Serving, Analytical Skills, Financial Planning, P&L Management, Quantitative Analytics, Digital Marketing, Marketing, Publications, Campaigns
Qualifications: MBA from a reputed college
Relevant Experience: 3-4 years
Seniority Level: Mid-Senior level
Industry: Newspapers
Employment Type: Full-time
Job Functions: Marketing
Digital Marketing Executive Job Link: http://tiny.cc/o9nfhz
