Digital Marketing Certification by Avyud Academy

Certifications provide you to experience the various features of the digital marketing field like AdWords, Analytics, inbound strategies, and social media, etc. To become a top candidate for your next digital marketing job, certifications give you an edge for recruiters looking for talent.

Have a look at the few top digital marketing certifications every digital marketer should have:

Facebook Certified Planning Professional:

The Facebook Blueprint certification program offers two certifications: the Facebook Certified Planning Professional and the Facebook Certified Buying Professional. Both certifications aim at those who manage Facebook Pages and who target audiences for the biggest impact. From there, the Planning Professional focuses on optimizing reach and frequency, determines campaign KPIs, plans strategy and budget, and measures campaign performance. You have to pass two exams to earn either certification

Google AdWords Certification:

Google AdWords certification is soaring in popularity these days, followed closely by the Google Analytics Individual Qualification (IQ) credential. If you use Google tools to set up, measure, manage and optimize marketing campaigns, consider the Google AdWords certification.  

Two exams are required – the AdWords Fundamentals exam and one more on search, display, mobile, video or shopping advertising – both of which are free. To take any Google exam means first signing up for the Google Partners program, which also lets you register for free training; from there you can certify as an individual. The Google AdWords certification is good for one year.

Google Analytics Certification

Google Analytics is a robust tool. Finding out which campaigns are most effective, understanding your demographic, and discovering your worst performing pages are a few of the many insights that can be found with the tool. The question then becomes, how can you get the most out of Google Analytics?

One way to maximize your knowledge is by taking the certification exam, called the Google Analytics Individual Qualification (IQ). The certification allows you to demonstrate your proficiency in analytics which can give you an edge against competitors who aren’t certified.