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About Web Analytics Executive
Web Analytics Executive is the practice of measuring, managing, and analyzing marketing performance to maximize its effectiveness and optimize return on investment (ROI).
Marketing analysts sift through massive amounts of data in order to glean insights that will allow for more efficient customer and prospect marketing.
Marketing teams leverage these insights to launch and optimize products, write conversion-friendly content, and develop paid remarketing strategies.
Responsibilities:
- Design, conduct and interpret results of in-market tests
- Generate data tracking strategies and implementation parameters
- Organize and structure performance-related data from a variety of sources (paid media, social platforms, web analytics solutions, etc.)
- Work cross-functionally to identify marketing optimization opportunities, including insightful recommendations to improve performance
Annual salary: ₹4,63,560
