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Mobile Experience & App Store Optimization

Learn how to market an app on different app stores like Google Play, Apple App Store, Windows Marketplace, Chrome Web Store etc. This Module will give you a deep understanding of mobile devices to improve mobile experience for users & more.

What is Mobile Marketing?

Mobile marketing is a type of digital marketing strategy which is aimed at reaching your target audience through their smartphones, tablets or any other mobile device. This can be done through apps, websites, email, instant messengers etc.

App Store Optimization
App Store Optimization means to improve the visibility of your apps in various app stores like Google Play Store, Apple App Store, Windows Store etc. by applying different strategies.

Importance of Mobile Marketing in today’s world

  • Since the use of mobile devices is now higher than ever, it can help you to reach out to a very large audience.
  • Mobile friendly websites and apps rank higher on search engines.
  • One of the biggest benefits of mobile marketing is that the targetings errors are very less.
  • It is a much more user-friendly approach to marketing as it helps both the customers and businesses to interact with each other easily.
  • Response rate is always higher on mobile.
  • It is very time-relevant because through mobile-marketing you get immediate results.
  • It is usually cost-effective as it comes with lower promotional costs, while yielding a good amount of profits.

What you will learn at Avyud –

  • Understanding Mobile Devices
  • Mobile Marketing and Social Media
  • Mobile Marketing Measurement and Analytics
  • Key industry terminology
  • Advertising on mobile (App & Web)
  • Targeting ads on Apps
  • Targeting ads via location
  • Targeting ads on search engine
  • Content Marketing on mobile
  • Mobile strategy-segmentations option targeting and differentiation
  • View Site as mobile – horizontal and vertical, positioning of elements
  • Creating mobile application, converting website into mobile app
  • Uploading mobile app in Android and iOS
  • ASO (App Store Optimization) – How to get a better ranking in the search results of different app stores like Google Play, Apple App Store, Windows Marketplace, Chrome etc.